Creative leadership: inspire, innovate, succeed

Upping Your Elvis is a Creative Leadership capability company. We help businesses change by training people to unleash their inner creativity and build their personal brand, emboldening them to find imaginative, original and unique solutions everyday.

Outshine the competition
Constant change is part of doing business. A firm that can leverage the creativity of its people and encourage bold innovations is more likely to be able to meet new challenges, and create, recognise and pursue new opportunities.


We help you to develop a powerful new way of working together that is dynamic, creative and life affirming.


We show firms how to constantly develop new and innovative solutions.


We encourage people to build their own personal brand, energising and inspiring them to believe in themselves and their innate creativity.


Matt Bolton-Alarcón

Matt Bolton-Alarcón

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Matt Bolton-Alarcón

 +44 7736 635 930

Matt Bolton-Alarcón

Matt Bolton-Alarcón has travelled a multifarious career path. He has worked as a banker, musician, creative writer, producer, marketing director, trainer, speaker and coach which gave him the knowledge and passion for creativity and innovation. More notably the realisation hit home that he loved generating energy in people and pulling out their creative potential.

Matt joined Upping Your Elvis, specialists in creative leadership, as a partner in 2012. To date they have helped businesses such as Unilever, Diageo, ITV, Nike and Spotify realise their potential: They come back time and again for Upping Your Elvis’s unique, refreshing and energetic expertise in fuelling creativity and innovation amongst their teams.

Matt is known for his engaging ‘wit and wisdom’ and has a talent for spotting the hidden potential in individuals as well as helping businesses to get focused on what they really want.

He lives in Sussex with his daughter Frida, wife Delia and dog Taco! They spend many happy and free spirited weekends travelling the countryside in their beloved campervan.


“I’ve had the pleasure to work with Matt on numerous occasions over a number of years. Matt has a real passion & talent for developing Innovation capability and his ‘wit and wisdom’ are sought after and valued by all he comes into contact with. Personally speaking, I’ve not met anyone more genuine in their desire & commitment to help you get the best results.”

Chris Baréz-Brown

Chris Baréz-Brown

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Chris Baréz-Brown

 +44 7973 736337

Chris Baréz-Brown

Chris has a rather unusual view of the world in that he knows that everybody is perfect.

As we grow and develop and socialise we can lose touch with that brilliance and often become somebody we’re not. Chris specialises in helping people reconnect with their inner genius and once again become confident in being who they truly are. Although that may seem rather hippy to some, his results produce tangible returns on investment for companies such as Unilever, Coca-Cola, Nike, Roche, Diageo and WPP, who come back time and again for his unique and energetic approach to transforming their people and their businesses.

He combines an eclectic professional background including time in the army, brand management, innovation and leadership development, with his fascination for people and the more esoteric practices of Reiki, meditation, shamanism, hypnotherapy and cider drinking. All of which make his take on work refreshing, simple and inspiring.

Chris has written three bestselling books;- ‘How to have kick ass ideas’ is published by HarperCollins. ‘Shine. How to survive and thrive at work’, and ‘Free! Love your work, love your life’ are both published by Penguin.

He runs workshops from his home in Lyme Regis which have become a thing of legend amongst those who have taken part, not least for the fabulous Dorset cooking, the 35-year-old Land Rover and his rather affable cocker spaniel, Sparky. Chris also co-founded the not–for-profit global movement Street Wisdom in 2014; a modern urban accessible route to mindfulness.

Chris is determined to inject more humanity back into business which is why he founded Upping Your Elvis in 2009, and as he does what he loves and what he is great at, has never been a happier bunny.


Jim Lusty

Jim Lusty

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Jim Lusty

 +44 7976 432220

Jim Lusty

Jim Lusty’s larger than life impact comes from his energy, positivity and contagious smile. Behind his playful approach is a man with a track record for challenging and growing multi million pound businesses and consulting to board level; helping them to accomplish and embed innovative cultures.
Jim’s career began building and executing creative marketing campaigns for global giants. A beginning he found inspiring and educational. Developing on his love of creativity and people, he founded ?WhatIf!’s new capability offering; delivering ambitious and effective systemic change programmes for renowned international brands.
2011 saw Jim take his wealth of knowledge and expertise to creative leadership specialists, Upping Your Elvis. The Elvis mission is to help people reconnect with their inner creative genius and become truly confident in who they are, helping businesses such as Unilever, Diageo, ITV and Nike realise their potential. They come back time and again for Upping Your Elvis’s refreshing expertise in fuelling creativity and innovation amongst their teams.
Jim has the unique and sought after ability to connect with people on an emotional as well as a strategic level whether in workshops or speaking at conferences and events worldwide. People leave feeling energised, inspired and ready to make change.
Jim ‘gone for a swim’ Lusty is always on the move; exercise and the great outdoors fuels the big smile, along with his other loves, his wife Lil and son Frederick. Beer and rugby feature quite highly too.

“I have worked with Jim on and off for the last decade on a number of high profile projects. He has an acute eye for detail, a strong awareness for the needs of others and a fast mind. He balances both the strategic and emotional demands of people incredibly well and he does all this with a big smile on his face…which is always contagious”

"Jim was amazing, really inspirational, fun and entertaining. I learnt lots and look forward to more."

Everyone can become a great creative leader. We help ignite that spark of ingenuity.


We’ll teach your business leaders how to develop and support a creative culture that will help your business to innovate and grow.

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We’ll train your champions to drive change, injecting energy and creativity in the people around them.

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We’ll inspire all your people to build their own personal brand, and to unleash their own creative power everyday.

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FREE! Love Your Work, Love Your Life.

Life and work are intrinsically linked. If we want to live an extraordinary life, we have to make our work equally extraordinary.

When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. This book is designed to help you feel like that every day. To help you make your work work for you. To feel truly free.

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Try some Wake Up! experiments with Psychologies Magazine on LifeLabs.


Find out more about The Great Wake Up!.


Look out for the new book and app – Wake Up! – from Chris Baréz-Brown later this year.

From the blog » Read all blog posts

  • Top Tips for Unplugging & Unwinding on Holiday

    August 9, 2016

    If there’s one thing you need to remember this Summer, it is that ‘Do not disturb’ means ‘Do not disturb’! Having some time to unplug and unwind is crucial. The brain is the most complex and super-powerful organ in the…

  • Our Top 5 Creative Leadership Reads

    August 1, 2016

      Bravo! The holidays are upon us and the eternal conundrum of what to read whilst we are relaxing, pool-side has reared its head. Creative Leadership loves going on holiday too and it is the perfect moment to kick-back and…

  • ElvisFest 2016

    July 27, 2016

    July saw a sunny Elvis HQ host 10 supremely motivated Upping Your Elvis Mastery graduates for our inaugural ElvisFest. Upping Your Elvis’ mission is to help people unleash their own innate creative genius, helping them live more extraordinary, creative and…

  • Don’t Forget To Breathe

    July 6, 2016

    It is not new news that the likes of Apple, Nike, Google, Yahoo, Procter & Gamble and McKinsey & Co all embrace employee meditation and yoga classes on their time and see hefty returns in productivity and engagement as a…

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It’s a wondrous thing

People who work for creative leaders are:

  • Happier: 3x more likely to love their job.
  • More loyal: 1.5x more likely to see a future at their company.
  • More creative: 7x more likely to agree that their workplace is great for having ideas in.
  • More engaged: 24x more likely to know what their company stands for and what’s required.

Research conducted by YouGov on behalf of Upping Your Elvis. Infographic here.


Big Upping our client love.

Impact on other people... That is what Upping your Elvis does.



John Van Vleck: “They have actually liberated me. They have brought me out of, kind of an old way of  thinking, and old way of being and helped me realize my creative potential, helped me realize my voice to express that creative potential and help me understand how do I go about landing ideas, how I go about creativity, how I go about impacting other people. That is what Upping Your Elvis has done for me.”

Coca-Cola logo



Fru Hazlitt, Managing Director, Commercial and Online; Simon Daglish, Group Commercial Director; Kelly Williams, Commercial Director; Chris Goldson, Creative Sales Director; Ross Faulkner, Creative Sales Director; Kim Gilroy, Account Director

Fru Hazlitt: Obviously, I would like to say that all the transformations that we’ve achieved in Commercial Online Interactive, is entirely due to me, but of course that would be complete bollocks. And, actually, a lot of the motivation, the ideas, and just the kind of support to transform the Commercial Team has come from this funny little company, called “Upping Your Elvis.”

Simon Daglish: Elvis has now become a term in our business, by which I mean that, the general attitude of the business is quite different, and we can see that all around us. So, we’ve done some very, very substantial pitches recently, which we weren’t expect to in, and we have done, and I think that’s on the back of the tools, and the experiences, and the learnings we have taken from Elvis.

Fru Hazlitt: Just the name did it for me. And, just the explanations to why they’re called that does it all for me.

Ross Faulkner: The biggest impact is having other people in the organization that you share the same ambitions, and you share the same goals with, and also having an understanding of what each other’s trying to do for the business.

Fru Hazlitt: When you’re trying to put a lot of people who are resisting change, don’t like change, or think they don’t like change, because they’ve had it, you know, it has to be an experience that – very quickly engages them, and very quickly makes it enjoyable. And, Jim and Chris do that in spades, and they seem like fantastic top blokes who really get it, and are prepared, most importantly of all, to make you believe they’re in the ring with you, and they make you feel like, you know, that they’re in the trenches too. And, they understand what it’s like to, you know, be in the trenches, and then have to get out and go over the top, and you know, and fight all the way.

Kelly Williams: The first thing I saw was a kind of team of people who were a bit lacking in confidence, and a little bit beaten over the last couple of years, and a little bit cynical, suddenly come alive, and get what we wanted them to do.

Chris Goldson: There’s such a big impact for people when they come back from the course, particularly the week away. You can feel that they’ve been on something different, they actually feel very changed, and it’s as they know something that other people don’t. And, the challenge again for the business really, is about how people take that as a responsibility, and share that with others, and make that part of their everyday life.

Fru Hazlitt They really make sure that those leaders, managers, people who’ve got to keep this going, because a critical thing trying to do something with a company like Upping Your Elvis, it’s all very well, but if you don’t walk it every day, you know, in front of people, demonstrating what it is that you mean by transforming the way you do business, and the way we operate, then it’s hopeless. And, what the guys at Upping Your Elvis do, is to really follow up with all the managers, and make sure that everybody is really leading by example, and they do regularly.

Kim Gilroy: Elvis just gets you thinking in a different kind of way.

Ross Faulkner: The time you spend with the people you work with every day is different to any time I’ve ever spent with those people ever before.

I guess the main thing you expect from Elvis is just, “Pow!”

ITV logo

The Guardian

The Guardian

Anna: The Elvis experience for me, personally, was incredibly inspiring.

Laura: My Elvis experience has been absolutely brilliant.

Susanne: My Elvis experience was amazing, because I found him, I found her, and I found it. I loved it.

Laura: I’ve loved every second of it. I learnt so much about myself, not just as an employee of the Guardian but also as a person.

Trina: I’ve learnt an awful lot about working with people within this group that I really thought that I could take it outside of here, and apply it to my life.

Anna: For the first time, (I have gone on a number of these Management Training, People Management, Cultural Inspiration Courses), this was the first time that I didn’t have to deal with management speaks, so they cut the crap completely, talked in a language that you can understand, and take onboard, and most importantly, share with all of our colleagues, and staff. And I think I can grow, and develop a hell of a lot more that I’ve allowed myself to previously. Secondly, and this is key for everyone, Jim and Chris are bright, smart, and what’s more important is, fun loving people. So we not only learnt a lot, but we had a lot of fun along the way.

The Guardian logo

  • The guys are exceptionally good at what they do. I was making a list of the most influential people or things in my career and this was in the top 3.

    Chris Binns, Managing Partner MediaCom
  • A lot of the motivation ideas and support to transform the commercial team has come from Upping Your Elvis.

    Fru Hazlitt, Managing Director, Commercial and Online, ITV
  • So much big talk about transformation… Chris actually delivers it. Time and again. Part art, part gift, part crazy man. He works his magic every time!

    Maria Eitel – Founder and President of the Nike Foundation
  • Our Upping Your Elvis experience was quite exceptional. They engaged, enlightened and entertained us with a 4 hour workshop that was a highlight of our conference. This was all the more impressive as the audience were 250-plus scientists-leaders who normally have a healthy (!) sense of skepticism about interactive workshops. We had fun. We learned. They exceeded our expectations. By the time Elvis left the building we were exceptionally satisfied.

    Ron Fuchs, Head of Comms Roche
  • Our success [as Media Week Sales Team of the Year] is in no small measure down to the work we have done with Upping Your Elvis

    Simon Daglish, Commercial Director ITV
  • In a rapidly changing world what differentiates successful companies from average ones is IDEAS. ELVIS unleashes the creative power of people in my team who are enabled to provide creative leadership to help others translate insights into big ideas.

    Stan Sthanunathan, Consumer & Market Insights, Unilever