Wikipedia - ‘In psychology, the subconscious is the part of consciousness that is not currently in focal awareness. The word "subconscious" represents an anglicized version of the French ‘subconscient’ as coined by the psychologist Pierre Janet (1859-1947), who argued that underneath the layers of critical-thought functions of the conscious mind, lay a powerful awareness that he called ‘the subconscious mind.’

Did you know that your subconscious has the capacity to retain every license plate you see throughout your whole life? Various sources suggest that conscious processing accounts for between just 4% and 15% of our overall thinking. Furthermore, recent research suggests that we never forget an experience, so our subconscious is the most powerful source of creative stimulus available to us and it goes wherever we go.

Many people often wake up just before the alarm goes off. This is our subconscious keeping track of time while we are asleep. If it can do that, imagine what it can bring to the party when you need to think creatively. The trouble is we spend most of our working lives in a rational, logical state making it very difficult to access the benefits of our subconscious. The most creative people go with their gut, their instinct. They have a sense for how something FEELS.

In a research study by Ran Hassin and a team from Israel, they concluded  that "unconscious processes can perform every fundamental, basic-level function that conscious processes can perform". There is growing evidence that your sub-conscious is smarter than you think and advances in neuro science lend weight to that argument.

In a video clip entitled The Neuroscience Behind Epiphanies, neuroscientist John Kounios describes an experiment designed, using a set of puzzles, to look into what happens in the brain when people are


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